Our Values
Our Values make us different.
With a commitment to empowering children, supporting parents and celebrating good times.
Empowering children
The first 5 years of a child’s life are critical for their development. Emotional and mental wellbeing play a huge part of this and we fully believe our work at CO Kids can support a child’s sense of worth and importance. Our aim is to make a child feel great about themselves; for their wellbeing to be so strong they go on to conquer life.
Supporting parents
As parents we love our children unconditionally. That said, parenting is not always easy. We have long been huge champions of the rockstars that are Mums and Dads. Supporting fellow parents as they raise their troop is at our core because quite simply we respect and admire every hardworking parent of the world.
Celebrating good times
Optimism all the way. At CO Kids we are big on positivity. Life can be short and at times really hard, we are the sort of people who celebrate all good things and thoughts in life. Things like when we saw The Greatest Showman for the first time, how good a Malteser truffle tastes, when the cast of Friends announced their reunion, family outings when everyone is happy, that sort of thing.
Treat all people fairly and inclusively
We want to live in an exciting, interesting world, it would be boring if we all looked, lived and loved the same! At CO Kids we believe in celebrating difference and uniqueness. Treating people how they want to be treated is important and we are big believers in kindness and respect.
Respect our environment
We know that amazing young people that are the focus of our attention will one day grow up to inherit the world in which we live today. It’s this realisation that drives us to join the right against climate change and help ensure we have over a planet that’s safe, secure and sustainable.
Our values underpin everything we do as a business and help us strengthen relationships with all our stakeholders. We are super passionate about our values as we continue on our exciting business journey, through them we build trust amongst who we work with, and attract and retain amazing talent.